Loop Analytics

OVERVIEW 

Loop analytics and reporting are found on your Analytics page within the admin. This article will walk you through:

  • Using the Overview dashboard
  • Closer look at each section of the Overview dashboard
  • How to leverage and export reports

Using the Overview Dashboard

The Overview dashboard provides you with an overview of your returns data, over a period of time of your choice. Note that when filtering to a specific time period, Loop is pulling all returns on orders created in that time frame in Shopify, not returns created in that time frame. For example, filtering down to the last 30 days will show all return data associated with orders placed in the last 30 days, not necessarily all returns placed in the last 30 days. 

The data can be filtered by the date that the order was originally created in Shopify:

  • When adjusting the filters at the top of the page, click the Reload button at top right of the dashboard to refresh and apply the new filter
  • Each metric has a tooltip explaining the data point

Note: All returns shown are submitted returns, not processed returns.

To view a specific metric in the charts, hover over the data point (see below).

To receive more detailed information, click on the data point to view the detailed data that rolls into the data point. Select which level of data you would like to see. 

You will receive a pop up that dives into the data point you chose to "Drill into".

Overview Dashboard Sections

The dashboard is broken out into a few sections, which we'll look at in detail here.

Key Indicators

Loop is a revenue retention tool. This section covers how well you're retaining revenue in the returns process.

The data points are:

  • Retained Revenue: total amount of revenue retained, defined here as revenue exchanged (including Shop Now), or issued in store credit
  • Retained Revenue Ratio ($): retained revenue as a percentage of total revenue returned
  • Retained Revenue Ratio over Time: the above metric tracked over time
  • Refunded Revenue: total amount of revenue refunded back to customers
  • Refund Ratio ($): refunded revenue as a percentage of total revenue returned
  • Refund Ratio over Time: the above metric tracked over time

Return Rates

Looking at return rate in terms of total revenue, total orders, and total items in Shopify.

The data points are:

  • Total Revenue: total revenue pulled from Shopify
  • Revenue Returned: total revenue returned through Loop
  • Revenue Return Rate: returned revenue as a percentage of total revenue
  • Revenue Return Rate by Month: the above metric over the past 6 months

The same metrics exist here in terms of: 

  • Total orders in Shopify and orders returned
  • Total items purchased in Shopify and items returned

Outcome Performance

Looking at how your various outcomes (exchanges, store credit, Shop Now) are performing.

The data points are:

  • Exchange Revenue: total revenue exchanged
  • Exchange Ratio: total exchanged revenue as a percentage of all returned revenue

The same metrics exist for store credit and Shop Now outcomes.

Upsell Performance

How effectively are you leveraging returns as a revenue generator? Merchants not using Shop Now will see all zeroes.

The data points are:

  • Upsell Revenue: total revenue generated through upsell in Loop
  • Upsell Ratio ($): total upsell revenue as a percentage of total returned revenue
  • Upsell Revenue per Return: total upsell revenue generated divided by all returns; in short, how much money are you making per return across all returns
  • Average Upsell: average upsell amount across all upsell returns       

Returns Performance 

High level overview of the tops reasons products are being returned.


Reports

Reports are divided into four different categories (Return Reasons, Return Transactions, and Warehouse) to help you understand and support your business. 

Return Reasons

Make business decisions by understanding why items are being returned.

REPORT FUNCTION
Return Reasons by Product View return reasons grouped by Product ID
Return Reasons by SKU View return reasons grouped by SKU
Return Reasons by Line Items View all return reasons
   

Return Transactions

Gain insight by understanding how returns affect your finances.

REPORT   FUNCTION
Returned Items
View all returned items
Exchanges
View all exchange orders
Return Totals View accounting details for all return transactions
Refunds
View all refund transactions
Store Credit View all store credit transactions
New Revenue
View all Stripe transactions via ShopNow

   

Warehouse

Improve your warehouse operations by increasing visibility to items being returned.

REPORT
FUNCTION
ASN
View all returned data with tracking information

Exporting Reports

You have the ability to view any report directly within Loop. If you need to export any CSV: 

  • Set the date range of your choice
  • Select Export
  • You will be able to view the file under Analytics > Export


FAQ

How can I have the warehouse ASN report automatically sent to my warehouse? This is a Plus plan feature that requires an integration with API access. Please contact your Onboarding/Account Manager or support@loopreturns.com if this is something you're interested in.

Why isn't my report loading? Reports will fail to load if the data set is too large. If you encounter this issue, please narrow the date range and try again. If you have narrowed the date range and the report is still failing to generate, please contact support@loopreturns.com. 

Can I download the reports in the Overview tab? Not right now. For the time being, we recommend merchants leverage the existing reporting in the Reports tab for downloading data.

What time zone is Loop reporting in? Adjustment reports reflect the time zone on the Shopify store but the rest of the reports are in GMT. 

Please reach out to support@loopreturns.com with any additional questions. 

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