Google Analytics


Google Analytics is a tool provided by Google that helps you measure website traffic. Loop can help you connect your Google Analytics account to track what customers click through in the Returns Portal.

What's Tracked

Loop fires events to Google Analytics as customers take actions in the Returns Portal, all of which can be located under Behavior > Events in the Google Analytics dashboard. 

The Returns Portal tracks several events, see this table for what events show in Analytics:

Connecting Google Analytics to Loop

  1. Log into your Google Analytics account
  2. Access your Google Analytics Tracking ID or UA Number (example: UA-123456-12)
  3. Reach out to your Onboarding Manager or Support Team ( regarding your interest and include your Google Analytics Tracking ID or UA Number
  4. Loop will connect with you and let you know that the the setup is complete


Do I have to be on a certain plan type to connect my Google Analytics account with Loop? No -- all Loop plans are eligible for this connection. 

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