Custom Rules Feature Overview


Merchants with the Custom Rules Add-On (or Loop's legacy Pro and Plus users) have additional features that support enhanced return policy settings and needs. This article outlines each of these features that are available to you.

In this article, you'll learn about: 

  • Workflows
  • Advanced Exchanges
  • Bundles
  • Keep Item


Workflows is Loop's newest tool to enable flexibility and customization within the returns experience and allows you to create and manage return rules. 

  • Supports your business strategy by allowing you to tailor return outcomes based on a variety of conditions
  • Saves time for your support team by automating exception handling within the return flow
  • Reduces shipping costs and waste by allowing customers to keep items that cannot be restocked or resold

To learn more about Workflows, click here.

Advanced Exchanges

Advanced Exchanges is a feature that allows a customer to exchange for a completely different product as if they were just requesting a variant exchange.

Loop refers to a variant-for-variant exchange (e.g.: exchanging a shirt in size Medium for a size Large) as a "variant exchange". Loop allows for variant exchanges across all of our tiers (Lite, Basic, Pro and Plus). Advanced Exchanges extends this functionality to different products where the merchant sees fit.
To learn more about Advanced Exchanges, click here.


Bundles is a feature that allows you to improve your customer experience, and save time for your support team, by making custom-built bundles eligible to be returned in your customer portal. Bundles gives your customers a streamlined way to exchange individual products within a bundle and can be customized to support your own discount and eligibility rules.

To learn more about Bundles, click here

Keep Item

Keep Item is a feature that allows customers to keep an item under a certain value threshold, rather than sending it back.
To learn more about Keep Item, click here.

Please reach out to or your Onboarding/Merchant Success Manager, if you'd like to enable any of these features.

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