Checkout+: Dynamic Pricing (Beta)

Dynamic pricing allows merchants to collect an additional Checkout+ fee of a flat value or a percentage of the cart value. This gives merchants more flexibility to optimize revenue while maintaining a familiar checkout experience for shoppers.

This feature is available through the new Checkout+ app embed in Shopify for US-based merchants. If you’re interested in using this feature or want to learn more about the updates, please reach out to your Merchant Success Manager.

Dynamic pricing helps merchants:

• Increase Checkout+ financial value by keeping 100% of any additional fees collected

• Charge shoppers a fee that scales with cart value, which is a common and expected checkout experience for shoppers

When dynamic pricing is enabled, Checkout+ adds an additional fee on top of the base Checkout+ fee. Merchants can choose between:

• A flat fee added to every eligible order, or

• A percentage-based fee calculated from the shopper’s cart value

All pricing logic updates automatically in Shopify once changes are made in Loop admin.

To enable dynamic pricing:

1. Navigate to the Checkout+ settings page in Loop Admin

   

2. Select the checkbox to Collect an additional fee

   

   • Any fee changes made in Loop Admin will automatically sync to Shopify

   • No manual updates in Shopify are required

3. Choose how you’d like to structure the additional fee:

   • Flat fee, or

     

   • Percentage of cart value

     

4. (Optional) Set a maximum fee to cap the total amount a shopper can be charged

   

To help protect conversion and attach rate, Loop enforces limits on dynamic pricing. If a value exceeds these limits, an error message will appear.

The current limits are:

• Maximum flat fee: $5

• Maximum percentage add-on: 5%

• Maximum total fee: $10

These safeguards ensure pricing remains shopper-friendly while still allowing merchants to maximize revnue.

Which portion of the fee goes to me and which portion goes to Loop? Anything above your agreed upon base fee with Loop will go directly to you as revenue.

Do I need to update Shopify manually if I change my fee?
No. Any updates made in Loop Admin automatically sync to Shopify.

Do shoppers see one fee or two separate fees in cart and checkout? There will only be one fee shown to shoppers.