Loop Intelligence

OVERVIEW

Loop Intelligence is Loop's proprietary foundation model that powers intelligent features across your post-purchase experience. Unlike generic AI tools that rely on third-party platforms, Loop Intelligence is built entirely in-house on real commerce data from millions of returns, giving you insights and protections that continuously improve over time.

The video below covers:

• What Loop Intelligence is and how it differs from generic AI tools

• How Loop Intelligence powers fraud detection today

• Future capabilities coming to Loop Intelligence

Loop Intelligence learns from the relationships between shoppers, orders, products, and return behaviors across the entire Loop network. Instead of treating each data point in isolation, the system understands how every part of your post-purchase experience connects.

Loop Intelligence is built on commerce data, not text from the internet. This means it understands the actual structure of ecommerce, learning from how shoppers behave, how products move through your system, and how returns patterns emerge. It's AI built specifically for post-purchase operations, not generic AI repurposed for returns.

Three key capabilities:

1. Real-time pattern recognition: Identifies suspicious behaviors and anomalies as returns happen, not days later

2. Network learning: Gets smarter with every return across all Loop merchants, so you benefit from collective intelligence

3. Composable intelligence: The same foundation powers multiple features, from fraud detection to forecasting, making each new capability more powerful

Loop only uses data in ways that respect your controls and privacy preferences. Merchants who choose not to include their data in training are fully supported without compromising their experience or results.

Loop Fraud Tools combine the intelligence of Loop’s in-house foundation model with real-time post-purchase data to stop fraudulent behavior before it hurts your brand. Detect and block suspicious activity instantly across returns, exchanges, and policies, all while keeping the shopper experience friction-free.

Learn more about Fraud Tools

The "Report as Fraud button" allows merchants to report confirmed cases of returns fraud or abuse directly to Loop for use in training Loop's fraud and abuse model. Currently, the button does not take action on the return.

Learn more about Reporting Fraud and Abuse

Recommendations designed to help merchants make data-driven decisions when creating or updating return policies. Provides helpful context to boost confidence in decisions around key elements like setting fees or defining return windows.

Learn more about Return Policy Insights

Is this like ChatGPT?
No. ChatGPT is trained on text from the internet. Loop Intelligence is trained on real commerce data from millions of returns. We built our own foundation model from scratch specifically for e-commerce, not borrowed from general-purpose AI platforms.

How does Loop Intelligence differ from competitors' AI features?
Most competitors rent AI through third-party APIs like OpenAI, which means they're subject to external pricing changes and platform limitations. Loop Intelligence is built entirely in-house, giving us full control over performance, privacy, and cost, ensuring the intelligence is truly tailored to commerce operations.

What data does Loop Intelligence use?
Loop Intelligence learns from post-purchase operations data like returns, exchanges, refunds, product tags, policies, and shopper interaction patterns. This includes data from your operations and patterns observed across the broader Loop network.

Will Loop Intelligence replace my team's decision-making?
No. Loop Intelligence surfaces insights and flags risks, but your team remains in control of final decisions. Think of it as an expert assistant that helps your team focus on strategic decisions instead of manual monitoring.

How quickly does Loop Intelligence adapt to new fraud tactics?
The system continuously learns from every return across the network. When new fraud patterns emerge at one merchant, Loop Intelligence can protect all merchants in near-real-time.

Can I opt out of contributing my data to Loop Intelligence?
Yes. Merchants can choose not to include their data in training without compromising their experience or results. To discuss data preferences, please contact your Merchant Success Manager or support@loopreturns.com.

Please reach out to support@loopreturns.com with any additional questions.